KeyNote Speaker

Marva Allen

Marva Allen, CEO, Wordeee

CEO, Wordeee


KEYNOTE 

  

Like most, I fell into life rather than planned for a life for success. Planned or not, life comes fully baked with discomforts that prompt questions such as, “is this all my life is about,” or “there has to be a better way” or how do I or did I survive?” These questions, the bumps along the road of life, are clear signals and opportunities for budding entrepreneurs. Often however, even when our north star finally shows up, we fail to connect our dreams with our reality. Why?

Though dreams are indeed the seedlings of reality, action is the catalyst that makes them come true. Without action, sticktutiveness and non-negotiable work ethics, getting to your envisioned destination will remain but an elusive dream. Today’s conference will not only give you the tools and best practices to help you become a successful entrepreneur, but it will solidify your decision to bet on yourself. This conference will also inspire you to commit to being 100% accountable for your organization’s success and will show you that success is not a sprint but a planned journey with superb strategies and amazing people. Now more than ever we live in a world with the kind of access and support that promotes unlimited possibilities for big dreamers, not matter how small the dream starts. With a great attitude, gratitude, teamwork, collaboration and guts, the world is your oyster. Today we will add a grain of sand so your oyster can make a pearl. Truly, you are the only answer to your success.

How do I know? Because my entire life has been chasing one big dream. I’ll tell you all about it. 


BIO


Marva Allen is a seasoned entrepreneur with several successful ventures to her credit. A trailblazer and one of the only women in tech since the age of 24 Allen was co-founder of multimillion tech company that was thrice nominated for the Ernst & Young Entrepreneurship Award.  She is the recipient of numerous business awards, including The IBM & Kodak Excellence Award, and was named a Crain's Business 40 Under 40 Award for significantly achieving in business before her 40th birthday.  Allen is a technologist, an author, publisher, bookstore owner and Business School college professor. She has served on the board of many organizations including Eastern Michigan Hospitality Board, the IBM Great Lakes Region Board, the General Motors Diversity Board, a is past member of the Board of Trustees for St. Hope Leadership Academy founded by NBA player Kevin Johnson.

www.wordeee.com


Tina Campbell

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Entrepreneurs Survival Guide

The purpose of this interactive workshop is to share Tools, Techniques, and Tactics for entrepreneurs to clarify their goals, change their mindset, and grow their business.


Just like a survival guide, the entrepreneur can prepare, train and use their own innate skills to create success. 


What are some of the actions you can take to ensure a positive outcome? What are some of the pitfalls you can avoid? How does mindset play into the equation and can it be switched? How do relationships and connections expedite the success of your endeavor? 


All journeys begin with a single step and so make that step count and stay the course to success! 

Bio

Tina Campbell is the Co-Founder/Chief Systems Guide of Free Enterprise Warriors and the NY Regional Partner of Master Networks, Inc. 

After graduating with a BS degree in Business Economics, Tina worked for a diverse range of companies, learning first-hand the fields of accounting, finance, marketing, human resources, project management, and strategic planning on both the corporate and supplier sides. 

Since then, Tina has overseen and developed management policies and procedures for companies such as Joseph E. Seagram & Sons, Harris Corporation, Grey Advertising, Sumitomo Corporation of America, Tyler Search, and Keller Williams. 

She has worked virtually since 1999 in different solo-preneur endeavors and in 2009 she became Co-founder & Chief Systems Guide at Free Enterprise Warriors, a business coaching practice. In 2013 Tina also took on the task of building the NY region of Master Networks, a national networking organization, from scratch. Most recently she co-founded a women's empowerment collective, Free Enterprise Women. 

masternetworksny.com



Margaret M. Carey

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Free Google Tools to Promote Your Business

Promote your business for free using google tools like Google My Business. Find out how to leverage these valuable resources to

highlight your products and services, request customer reviews, create free graphics, and more!

Bio

Margaret Carey is the Founder and CEO of Master It Media and the editor of 5 HamletHub editions. She has a BS in Computer Science with over  35 years of experience in Information Technology including 10 years in Public Relations. Margaret provides public relations and  computer consultation services. Master IT Media LLC is a preferred partner with Monday.com, Thryv, Mailchimp, and GoDaddy. 


Margaret is the Public Relations Director for the Cultural Arts Coalition; and Director of the Brewster Music Festival and the Brewster Fall Festival. . She is an acting instructor, producer, director, and performer. Margaret blends her diverse experience to help businesses promote themselves through cost-effective communication using traditional and non-traditional marketing methods. 


Margaret is the 2018 Putnam Community Service Network's Lyn & Buzz Burr Excellence in Communication Award recipient She is the Area Director for Armonk, Brewster Monday, and Fishkill Chapters of Master Networks. Margaret is the author of "Secrets to Saving Money Using Public Relations." 


www.MasterItMedia.com

Edison Guzman

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How to Create A Profitabe Sales & Leads Funnel for Your Business

Getting consistent customers throughout the year will be easy for you once you discover how lead funnels work. It's like having a sales person selling for you 24 hours a day, 7 days a week. But be careful because all leads funnels are NOT created equal, and it's crucial to create one that works best for you. 

Bio

Since 1997, Edison Guzman has helped business owners and organizations harness the
power of the Internet through digital marketing.


Edison’s Digital Marketing expertise extends to Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click campaigns (PPC), Social Media Management (SMM), Reputation Management, Online Funnel Creation, Email Marketing, Video Marketing, eCommerce and Content Marketing.


Edison is the President of the Greater Monroe Chamber of Commerce as well as Chapter President of the Orange Chapter of SCORE #465. He has served on many boards throughout the Hudson Valley over the years and presently sits on the board of directors of the Greater Hudson Valley Health System, which includes Orange Regional Medical Center and Catskills Regional Medical Center.


For over 21 years, Edison has helped individuals start a business, quickly scale it to revenue levels most businesses never accomplish. Edison has the unique ability to uncover hidden marketing assets within companies that help them grow exponentially, faster.


Edison has been an entrepreneur since 1991, so he understands the survival skills a business organization must posses in order to thrive in any economic condition.


edisonguzman.com

Jessica Imperiale

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Gain a Competitive Advantage by using your Financials

Get ahead of your competition by understanding your business’ finances. Utilize your numbers to make strong strategic decisions. We will break down financial terms and processes into easy to understand concepts that can be put into place at any business. 

Bio

    

Jessica Imperiale provides outsourced controller and bookkeeping services to local businesses through her company Finergy Inc. After working at IBM for over eight years Jessica decided she wanted to have a great impact on her community. She knew that with her skills in finance she could help the growing business community by providing them with the quality financial support that a large company gets giving them the information they need to run their businesses. Jessica loves working with small businesses and helping her clients understand what the numbers are telling them about the business. She believes that every number has a story to tell the business owner and enjoys telling them the story. Prior to working IBM Jessica went to school at Marist College and worked at the Hudson Valley Federal Credit Union – this is where she fell in love with finance as a career option. Outside of working on Finergy Jessica is an active member of the community. She was awarded the Most Developed Leader by the 2018 Leadership Dutchess class, sits on the Business Education and Hudson Valley Young Professions Membership/Communications committees for the Dutchess County Chamber of Commerce and is the Treasurer of the Fishkill Business Association. Jessica is a co-founder of the Hudson Valley Rogue Runners whose mission is to organize fun social running events across the region to build a strong running community, promote local small businesses and enjoy new places to run in our beautiful Hudson Valley.

www.finergysolutions.com


Luncheon Speaker

Nanci Gentile

Author  

  

GROW YOUR NETWORK WITHOUT THE PAIN OF NETWORKING


 

In this workshop, you'll learn how to prepare for a networking event, instead of "winging it" and hoping for the best; we'll discuss the four steps for successful networking conversations; and you'll participate in a fun activity to get warmed up to do just that: meet other attendees and make connections that can help you create the business and life you envision.

After the workshop, you'll know how to:


  • Use the secret to having easy networking conversations with anyone - even when you're not "networking"
  • Create a strategy for growing your network
  • Feel confident and network with purpose

BIO


Nanci Gentile is a speaker and the author of the upcoming book, The Glinda Principle: How to Create the Life You Want (No Wizard Required!).

Her professional experience includes being half of a mother/daughter-owned small retail store; marketing for an IT consulting firm; and coaching on health and fitness.  Nanci combines her years of business and coaching experience to teach women that they have the power to make their dreams a reality, and she gives them the tools to make it happen.

    

www.nancigentile.com 


Carol Heady and Jane McCarthy

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Retaining Customers is a Sticky Business

Retention of employees and customers is a sticky business. Creating an experience to retain good employees and loyal customers is a powerful business strategy and leads to a competitive advantage. Without loyal customers you won't have a sustainable business. Carol Heady and Jane McCarthy will take you through the 5 Hacks to loyalty. They have over 50 years of experience in Customer Service and Loyalty Marketing, and Carol is co-author of Turning Rants Into Raves: Turn Your Customers On Before They Turn On You. 

Major Topics 5 Hacks to Loyalty

 1. The Gemini Effect: There are two types of customers 

2. KISS " Keep It Simple & Short " 

3. Complaints are a 4 letter word 

4. Metrics Matter 

5. The 4 R ' s 

Bios

Carol Heady is founder and president of Learning and Performance Solutions; a training, coaching and consulting practice for small and mid-sized businesses. Areas of specialization include customer service, leadership development and anti-harassment workplaces. Carol brings more than 25 years professional experience to her clients across many industries including: financial services, retail, telecommunications, academia, non-profit and healthcare. Prior to founding Learning and Performance Solutions, Carol held several corporate training and development positions at fortune 100 and 500 companies. 


Carol is author of Turning Rants into Raves: Turn Your Customers on Before They Turn on YOU! She is also one of twenty five consultants to author Women as Leaders: strategies for empowerment and communication. She is passionate about empowering 40 under 40 women, female business owners and entrepreneurs, and emerging female leaders to capitalize on their innate qualities and strengths to bring out the best in themselves and others. 


Carol obtained her M.S. in Organizational Management and Human Resource Development from Manhattanville College, and received her coaching training from The Center of Executive Coaching. Additional certifications include: DDI Leadership curriculum, Achieve Global Customer Service curriculum, and DiSC Behavioral Assessments.

    

www.learningandperformancesolutions.com 


Jane McCarthy is an experienced Marketing professional, with specialized expertise in Loyalty Programs. Jane managed all aspects of the Verizon B2B Loyalty Program "Small Biz Rewards", for 18 years. Her knowledge and passion for loyalty spans every other facet of her life as well. Jane is currently the Chief Brainstormer at JaneSTORM, where she connects people with ideas and provides a positive focus for their future. Learn more about Jane at www.JaneSTORM.com 


Jane believes loyalty is the backbone of all relationships. She is a passionate and positive loyal family member, co-worker, employee and volunteer and considersLoyalty to be the #happyplace in life. 

Michael J. Wieser

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6 Steps to Doubling Your Profits

     

While most talk centers around getting more client and more sales, the true value of your company is measured by maximizing your profits. Whether you need to increase the value of your business to develop a lucative exit strategy or simply make more money for your hard work, in the Profit-Building workshop you will learn the tips and tactics you need to work smarter and increase the value of your company. 

Bio

Michael is a small business attorney

(mwesq.com) and angel investor (co-owner of

westchesterangels.com)  that collaborates with business owners from the spark of their idea - to the successful growth and scaling of their companies - to planning and executing lucrative exits. He provides outside general counsel helping companies

create the proper legal and business foundation to make them investor-ready and helps implement strategies to explode their profits and business valuation.  A serial entrepreneur having founded 6 startups with several successful exits, Michael has seen it all.  Michael is an adjunct professor for entrepreneurship at Westchester Community College (Just Add One) and leads legal workshops for WEDC (60-hour program).  He

is a frequent workshop lecturer and panelist on business and law panels at conferences and a judge at pitch events.    

www.mwesq.com


Social media Panelists/Moderator

Lisa Kaslyn, Moderator

Lisa Kaslyn, CEO Prosper Communications

Lisa specialize in contemporary hybrid communications, blending search engine optimization (SEO) expertise with public relations/social media and content development strategies. She is regularly requested to speak to business audiences on topics related to her  field, which help enterprises take advantage of today's search, social and mobile marketing resources to grow their business.

For the past 20+ years, she has served as communications counselor to business leaders and executives at both small and large corporations, including Barnes & Noble, Canon USA, IBM, Kraft and Nielsen, among others.

Her company, Prosper Communications, specializes in integrated search engine optimized communications, including PR, Social Media, Blogging and other SEO and traditional Content Curation & Development strategies. I have specific interest and specialization in the photographic industry, travel industry, technology and special needs/PwDs.

Panelist to be announced shortly

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